Online advertisers have been working hard to find a balance between not annoying consumers with intrusive online ads while still fetching high ad video prices - and they may have the solution. Advertisers are citing success with bugs (the logos that appear on videos or right next to them) and tickers (the horizontal bars that run at the bottom of Internet videos), which both allow them to market without interrupting video clips.

Break.com, a humorous video site aimed at males, has found great success with their bug advertising, claiming they have almost sold out of their bug space. Their CEO Keith Rickman says bugs have been “the most effective ad unit attracting advertisers and users.” And perhaps even better, says that, “Users who frequently complain that they don’t like things haven’t complained at all.”

Think ad bugs might be a good way to speak to your target market? Let VideoBloom help you! We have a team of experienced professionals that can take your ad bug from conception to implementation.