There’s nothing worse than showing up in jeans when everyone else has on a tie.  So, when our CEO recently went to the Where 2.0 conference in San Francisco, he wanted to make sure he knew the dress code.  Fortunately, the organizers had posted Web videos of last year’s event so he was able to check out what the attendees wore on the trade show floor and in meetings.

Not only did online video answer our CEO’s question quickly and easily, the organizers saved themselves the time and energy they would have spent answering a phone call or an email.  Because attendees could see the dress code in action rather than simply read about it, their additional questions disappeared.  As did our CEO’s tie once he saw the very casual West Coast attire…

What are ways your business can use online videos to answer commonly asked questions?  We’d love to hear your ideas!