Dr. Lori A. Huett, Proprietor & Instructor, started TranZenDance Studio with the goal of providing dance instruction that is an integrated blend of existential/Eastern philosophy and behavioral-based learning, informed by the essentials of anatomy and proper biomechanics. She came to VideoBloom with the desire to increase her customer base by renovating her website with video. VideoBloom repurposed some footage from a promotional DVD she had, and uploaded the video to her Web site. This is what she had to say about the results, "Client phone inquiries have increased 200% since VideoBloom added video to my dance studio's website. Not only are we fielding more calls, but the video which depicts our dance form and teaching style, has moved our initial information-only prospects to actual clients signing up for extended lesson packages and professional events/parties."