Samsung Case Study:  Online Videos Viewed by Over 3.2 Million People

When Samsung launched their new line of music phones, the Beat Edition, they knew they needed to get it in front of their target market - teenage music fans in the UK. So they partnered with Bebo, one of the world's most popular social networking sites, to create a Web video based music show.  The show (Beat) features music news, videos and interviews while integrating the phone throughout the series via competitions, content strands and even a Beat Edition custom video player skin.

And, it seems to have worked.  Since their launch in mid-June, over 3.2 million people have watched the Web videos; UK Marketing Director Mikah Martin-Cruz is happy with the results. He says using online video on a social networking site has allowed the brand to communicate the core values of the phone to the right audience.

As tempting as it may be to write off Samsung's success as a teen market specific case study, it's just not true.  A recent study by Shop.com actually shows the older the consumer, the more likely he or she is to turn to online video for additional product information.  The same study found that 46% of all adults occasionally use Web video for their shopping purpose while 12% use it regularly.  Additionally, a full half of those surveyed found "online videos produced by manufacturers...helpful in explaining product features and how the product works" and said they've "watched online videos for products (they) have purchased online."  

Bottom line: Internet video is a powerful tool in your marketing arsenal, regardless of your target demographic.

To find out how VideoBloom can help you find your market with online video, contact us.

New Platform Features and Pricing Plans
 
This month we're releasing three new upgrades to the VideoBloom platform, all designed to make your online videos look better and work harder. Think of them as a sort of personal trainer for your Web videos...

The enhancements include:

Video Upload Widget:  These days the Web is all about creating community and our new video upload widget just made it a bit easier.  Designed with your Web site visitors in mind, the widget lets users upload Internet videos to your Web site without going through the VideoBloom platform.  So, your community members can upload video testimonials, reviews, demonstrations and feedback, all without ever leaving your site.

Enhanced Video Montage Transitioning:  Our Video Montage Creator makes building Web video montages as easy as uploading photos (no really, try it!). And now with the addition of transitioning between images, you can have even more professional-looking online videos in no time. Click here to see it in action.

Viral Video Skin: Why not let your Internet videos do some of your social networking for you? Our new Viral Video Skin includes a viral sharing functionality so people watching your online video can email it to a friend, grab the video link, embed the code or promote it via Twitter, right from your Web video. 

Try out the new features by logging into your VideoBloom account here.

In addition to upgrading the platform, we have also implemented new pricing plans.  Under our new plans, the monthly fee for our Basic, Premium and Custom plans will be $19, $79 and $299 respectivley.  To test drive the platform and give new users the opportunity to try out the VideoBloom platform for free, we will be implementing a 45-day free trial.  Those of you already using the Basic service of the platform will have 45 days to continue using the platform for free, after which you will be prompted to switch to one of the paid plans.

Thanks in advance for your continued use of our services.  Stay tuned for more exciting platform upgrades to be released in the very near future.

The VideoBloom Team