VideoBloom VIEW Index™ - March-April 09

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For this VIEW Index we decided to do something special.  Rather than looking at the top 20 Web sites in 5 particular vertical markets, we chose to look at the top 10 Web sites, as ranked by Alexa, in the 10 geographical regions of the world.

What is VIEW index and why do we need it?

Specific Regions included in this VIEW index are as follows:

 

Who among the top 10 African Web sites use online video.

 

Top 10 African Web Sites

  • In March 2009, the VIEW main index for the Top 10 African Web Sites was 10-30-70, which indicates that 10% of the Web sites had video on their home page, 30% had video on their site, and 70% didn't use any video on their Web site. 
  • 20% of the Top 10 African Web Sites have placed their Web videos 1 click away from the home page.
  • 10% of the Top 10 African Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 20% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 20% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 20% give access to such video center directly from their home page (one click away).
  • 10% display video ads for products in the site; 0% display video ads on their home page.
  • 10% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 10% open video in a new browser Web page.
  • 0% use a pop-up window to display video.
  • Video formats: 20% use Flash video, 10% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.

The Top 10 African Web Sites

Web site
News24
The Standard Bank of South Africa
ABSA Group Banks
BBC News- Africa
Independent Online
M-Web
El Khabar
Bid or Buy
SuperSport
Nairaland, the Nigerian Forum

Who among the top 10 Asian Web sites use online video.

Top 10 Asian Web Sites

  • In March 2009, the VIEW main index for the Top 10 Asian Web Sites was 30-70-30, which indicates that 30% of the Web sites had video on their home page, 70% had video on their site, and 30% didn't use any video on their Web site. 
  • 40% of the Top 10 Asian Web Sites have placed their Web videos 1 click away from the home page.
  • 10% of the Top 10 Asian Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 50% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 50% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 40% give access to such video center directly from their home page (one click away).
  • 30% display video ads for products in the site; 0% display video ads on their home page.
  • 60% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 10% open video in a new browser Web page.
  • 20% use a pop-up window to display video.
  • Video formats: 70% use Flash video, 10% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player. (The percentages don’t add up to 70% because some websites use more than one video format)
     

The Top 10 Asian Web Sites

Web site
Google India
Yahoo! India
Rediff.com
Amazon.co.jp
Alibaba.com
Wisden CircInfo Sri Lanka
Indiatimes
Symantec Malaysia
MSN India
Naukri.com

Who among the top 10 Caribbean Web sites use online video.

The Top 10 Caribbean Web Sites

  • In March 2009, the VIEW main index for the Top 10 Caribbean Web Sites was 30-70-30, which indicates that 30% of the Web sites had video on their home page, 70% had video on their site, and 30% didn't use any video on their Web site.
  • 40% of the Top 10 Caribbean Web Sites have placed their Web videos 1 click away from the home page.
  • 10% of the Top 10 Caribbean Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 30% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 30% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 30% give access to such video center directly from their home page (one click away).
  • 20% display video ads for products in the site; 20% display video ads on their home page.
  • 50% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 0% open video in a new browser Web page.
  • 20% use a pop-up window to display video.
    Video formats: 60% use Flash video, 10% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.

The Top 10 Caribbean Web Sites

Web site
BBC Online: Americas
Clasificados Online
Cuba web touristic directory
Hyatt Regency Resort
Trinidad Express
Jamaica Gleaner
Riu Hotel and Resorts
Jamaica Observer
Sandals Resorts
Atlantis

Who among the top 10 Central American Web sites use online video.

The Top 10 Central American Web Sites

  • In March 2009, the VIEW main index for the Top 10 Central American Web Sites was 0-40-60, which indicates that 0% of the Web sites had video on their home page, 40% had video on their site, and 60% didn't use any video on their Web site. 
  • 20% of the Top 10 Central American Web Sites have placed their Web videos 1 click away from the home page.
  • 20% of the Top 10 Central American Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 0% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 20% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 20% give access to such video center directly from their home page (one click away).
  • 10% display video ads for products in the site; 0% display video ads on their home page.
  • 20% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 0% open video in a new browser Web page.
  • 20% use a pop-up window to display video.
  • Video formats: 30% use Flash video, 10% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.

The Top 10 Central American Web Sites

Web site
Copa Airlines
A.M. Costa Rica
Racsa
Amergris Caye
The Panama Canal
INBio National Biodeiversity Institute
Cyer Cast Intl
Infopress Centroamericana
Panama Guide
Vianica.com

 

Who among the top 10 European Web sites use online video.

The Top 10 European Web Sites

  • In March 2009, the VIEW main index for the Top 10 European Web Sites was 60-90-10, which indicates that 60% of the Web sites had video on their home page, 90% had video on their site, and 10% didn't use any video on their Web site.
  • 70% of the Top 10 European Web Sites have placed their Web videos 1 click away from the home page.
  • 10% of the Top 10 European Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 80% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 80% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 70% give access to such video center directly from their home page (one click away).
  • 40% display video ads for products in the site; 20% display video ads on their home page.
  • 60% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 10% open video in a new browser Web page.
  • 30% use a pop-up window to display video.
    Video formats: 90% use Flash video, 0% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player.

The Top 10  European Web Sites

Web site
Google UK
BBC
eBay UK
Cricinfo
MSN UK
Amazon UK
Reuters
Yahoo! UK and Ireland
Guardian.co.uk
Telegraph.co.uk

 

Who among the top 10 Middle Eastern Web sites use online video.

Top 10 Middle Eastern Web Sitess

  • In April 2009, the VIEW main index for the Top 10 Middle Eastern Web Sites was 30-70-30, which indicates that 30% of the Web sites had video on their home page, 70% had video on their site, and 30% didn't use any video on their Web site. 
  • 50% of the Top 10 Middle Eastern Web Sites have placed their Web videos 1 click away from the home page.
  • 10% of the Top 10 Middle Eastern Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 50% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 60% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 60% give access to such video center directly from their home page (one click away).
  • 10% display video ads for products in the site; 0% display video ads on their home page.
  • 50% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 20% open video in a new browser Web page.
  • 20% use a pop-up window to display video.
  • Video formats: 50% use Flash video, 10% companies use Windows Media Player, 10% use Real Player, 0% use QuickTime.

Top 10 Middle Eastern Web Sitess

Web site
Maktoob.com Inc
MSN Arabia
Hurriyet
Babylon Ltd.
Jeeran
Emirates
Asharq Al Awsat
Ministry of National Education
6arab.com
Islam Online.net

 

Who among the top 10 North American Web sites use online video.

Top 10 North American Web Sites

  • In April 2009, the VIEW main index for the Top 10 North American Web Sites was 50-100-0, which indicates that 50% of the Web sites had video on their home page, 100% had video on their site, and 0% didn't use any video on their Web site. 
  • 100% of the Top 10 North American Web Sites have placed their Web videos 1 click away from the home page.
  • 0% of the Top 10 North American Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 90% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 80% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 80% give access to such video center directly from their home page (one click away).
  • 60% display video ads for products in the site; 40% display video ads on their home page.
  • 90% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 10% open video in a new browser Web page.
  • 0% use a pop-up window to display video.
  • Video formats: 80% use Flash video, 10% companies use Windows Media Player, 10% use QuickTime, 0% use Real Player.

Top 10 North American Web Sites

Web site
Google
Microsoft Corporation
AOL
Amazon.com
Adobe Systems
Apple Computer
ESPN
The New York Times
The Weather Channel
Hewlett Packard

 

Who among the top 10 Oceanic Web sites use online video.

Top 10 Oceanic Web Sites

  • In April 2009, the VIEW main index for the Top 10 Oceanic Web Sites was 60-80-20, which indicates that 60% of the Web sites had video on their home page, 80% had video on their site, and 20% didn't use any video on their Web site. 
  • 80% of the Top 10 Oceanic Web Sites have placed their Web videos 1 click away from the home page.
  • 0% of the Top 10 Oceanic Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page. 80% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 70% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 70% give access to such video center directly from their home page (one click away).
  • 50% display video ads for products in the site; 20% display video ads on their home page.
  • 70% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 10% open video in a new browser Web page.
  • 10% use a pop-up window to display video.
  • Video formats: 80% use Flash video, 10% companies use Windows Media Player, 0% use QuickTime, 0% use Real Player. (The percentages don’t add up to 80% because some websites use more than one video format)
     

Top 10 Oceanic Web Sites

Web site
Google Australia
eBay.com.au
Ninemsn
News.com.au
The Sydney Morning Herald
Yahoo! Australia
Trade Me
Real Estate Australia
Australian Broadcasting Corporation
The Age

Who among the top 10 Polar Region Web sites use online video.

Top 10 Polar Region Web Sites

  • In April 2009, the VIEW main index for the Top 10 Polar Region Web Sites was 10-60-40, which indicates that 10% of the Web sites had video on their home page, 60% had video on their site, and 40% didn't use any video on their Web site. 
  • 20% of the Top 10 Polar Region Web Sites have placed their Web videos 1 click away from the home page.
  • 40% of the Top 10 Polar Region Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 0% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 20% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 10% give access to such video center directly from their home page (one click away).
  • 0% display video ads for products in the site; 0% display video ads on their home page.
  • 20% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 0% open video in a new browser Web page.
  • 0% use a pop-up window to display video.
  • Video formats: 40% use Flash video, 30% use QuickTime, 20% companies use Windows Media Player, 0% use Real Player. (The percentages don’t add up to 60% because some websites use more than one video format)

Top 10 Polar Region Web Sites

Web site
National Snow and Ice Data Center
Cool Antarctica
Australian Antarctic Division
University of Lapland
Alfred Wegener Institute for Polar and Marine Research
The SINTEF Group
Canadian Ice Service
The Antarctic Connection
British Antarctic Survey
International Arctic Research Center

 

Who among the top 10 South American Web sites use online video.

Top 10 South American Web Sites

  • In April 2009, the VIEW main index for the Top 10 South American Web Sites was 20-40-60, which indicates that 20% of the Web sites had video on their home page, 40% had video on their site, and 60% didn't use any video on their Web site. 
  • 20% of the Top 10 South American Web Sites have placed their Web videos 1 click away from the home page.
  • 20% of the Top 10 South American Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 20% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
  • 20% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 20% give access to such video center directly from their home page (one click away).
  • 0% display video ads for products in the site; 0% display video ads on their home page.
  • 20% offer a full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 0% open video in a new browser Web page.
  • 0% use a pop-up window to display video.
  • Video formats: 30% use Flash video, 20% companies use Windows Media Player, 10% use QuickTime, 0% use Real Player. (The percentages don’t add up to 40% because some websites use more than one video format)
     

Top 10 South American Web Sites

Web site
LAN Airlines
Terra Networks Colombia
RedeBand Internet
Scientific Electronic Library Online
Venezuela Yours
IESS- Ecuador Social Security Site
Sao Paulo Research Foundation
National Health Surveillance Agency- Anvisa
Avianca
Miraflores Park Plaza

 

 

Who among the top 100 Surveyed Web sites use online video.

Total for 100 Surveyed Web sites

  • In March and April of 2009, the VIEW main index for the 100 surveyed Web sites was 30-65-35, which indicates that 30% of the Web sites had video on their home page, 65% had video on their site, and 35% didn't use any video on their Web site.
  • 46% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
  • 13% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
  • 42% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
  • 45% offer a full-fledged "video center" comparable to a corporate TV channel.
  • 42% give access to such video center directly from their home page (one click away).
  • 23% display video ads for their products in the site; 10% display video ads on their home page.
  • 45% offer full-screen video option.
  • 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
  • 7% open video in a new browser Web page.
  • 12% use a pop-up window to display video.
  • Video formats: 55% use Flash video, 11% use Windows Media Player, 5% use QuickTime, 1% use Real Player. (The percentages don’t add up to 65% because some websites use more than one video format)

 

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